customer cases
Creation of a teasing campaign and reveal of a new brand identity
Ecofrost, a company specializing in the production of frozen potato products, wanted to mark a turning point with the launch of its new brand identity. The objective was to create a multi-channel teasing and reveal campaign to maximize impact with its B2B partners, customers and employees, while reinforcing its image on the international market.
contact
Increased international B2B contacts
reputation
Strengthening employer brand awareness
strategy
Setting up an effective and authentic publication strategy on LinkedIn
our customer's opinion
She tells you about our collaboration
We had a fantastic experience with Qonversio for our logo renewal campaign! They created a truly comprehensive communication roadbook, using LinkedIn, Facebook, e-mail, our internal system… with photos, videos, infographics, newsletters, texts, glitch logo, teasers, and all in a very original way . But above all, Qonversio met our demand for authenticity with incredible results! Our teams, suppliers and customers all gave positive feedback.
Communication materials aligned with the new brand image
To accompany the overhaul of its identity, Ecofrost has benefited from modernized communication media. From the brand book to the visuals for digital and in-house use, every element was designed to reflect the company's values and ambitions.
A coherent strategy for an impactful identity
In addition to the visuals, a structured strategy was put in place to ensure that the new identity was disseminated and appropriated. The transition was seamless, reinforcing Ecofrost's reputation and appeal.
strategy
In-depth brand analysis: defining the brand’s mission, vision and values for aligned, coherent communication.
Creation of a multi-channel editorial calendar: strategic content planning on LinkedIn, mailing and intranet to cover all target audiences.
Strategic advice and guidelines: support in the design of high-impact marketing content aligned with objectives.
production
Motion design videos: creation of content to announce and promote the new identity.
Production of a complete brand book: creation of a reference document detailing the strategic branding approach.
our customers
We took over their
communication, and the result is this